2004 - 05
MEETING DATES
October 7
December 2
February 10
April 7
May 12
Contact Susan
Gubing
(631)382-2977
Fax: (631)382-2974
Email: sgubing@smithtown.k12.ny.us
 
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PUBLIC RELATIONS:
CAREERS AND SKILLS |
The goals of this project
are:
1. Introduce
students to the field of public relations and its related careers.
2. Assign
each class a specific school-related topic to focus on in the preparation of
a press kit and a press release.
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Marketing -
8 a.m.
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Sports Management -
9:30
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Marketing -
11 a.m.
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DATE |
ACTIVITY |
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Monday, April 26 |
Introduction to public relations,
marketing and advertising careers.
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Michael Kinane, Public Relations at
SUNY at Old Westbury |
| Karen Savero, Marketing Director
at COSTCO |
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Tuesday, April 27 |
Press Kit and Press Release:
What is in a press kit? How do
you write a press release?
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Janice Cumins, JLC Productions &
Communications |
| Donna Anselmo, Comvergence
Marketing |
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Wednesday, April 28th |
How to take good pictures for a press
release.
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Donna Anselmo, Comvergence Marketing
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Thursday, April 29th* |
Interviews for press releases and press
kits:
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Dianne Elmore, School of Business
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Pat Smith, Athletic Department
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Sue Gubing, Industry Advisory Board
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4/30* and 5/3* |
Students work on press release and
kits. |
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Tuesday, May 4 |
Pitching the press release and kit to
the media.
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George Giokas, StaffWriters Plus
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*
Educators only.
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